Daredevil (Season 2) Netflix

The Ask

How do we capture the turmoil of the blind vigilante–building on the story and success of Season 1 to launch the next chapter?

The Insight

Feed the Phenomenon. Our research revealed that fans wanted more than announcements and new episodes drops. Audiences needed a layered cake of interactive action, symbolism and heroics to fuel their craving for comic lore.

The Strategy

When does right become wrong? A mystery filled with hidden meaning and personal relevance, this question reignited and intrigued obsessive audiences worldwide. Infusing themes & visuals from religion and classical artworks–we build an intricate campaign that immersed audiences in a dark story worth exploring.