A bit about me
2016 - Present / Los Angeles, CA
Sr. Strategist / Ignition Creative
ABC / Apple Music / Bleecker Street / Disney / Facebook / The Genting Group / Los Angeles Lakers / Mailchimp / Netflix / Paramount / Pilot Pens / Sony / Universal Pictures / YouTube
Crafted strategies that built and engaged communities, drove demand for, and evolved, franchises, launched a theme park, and exceeded campaign KPIs for agency clients.
Led a team of strategists and social coordinators in social analytics, listening and reporting to establish and develop audiences, optimize campaigns for internal and client projects.
Collaborated with agency executives, department heads, and creative directors in new business development and client retention that included cultivating an evolved agency mission and visual identity.
Managed strategic publicity efforts by crafting internal reports & newsletters that explored industry shifts, content best practices, and campaign spotlights to keep the agency informed and inspired.
2016 / Los Angeles, CA
Freelance Strategist / Trailer Park
HTC Vive / Neutrogena / YouTube
Developed creative briefs, positionings, and strategic recommendations that activated audiences and launched YouTube's slate of original, creator-led programming.
Built competitive, s.w.o.t. & trend audits including audience segmentations and positioning recommendations across tech, beauty, and entertainment categories for agency clients.
2015 - 2016, 2014 / Los Angeles, CA
Strategist, Strategy Intern / Ignition Creative
Apple / Comic-Con HQ / Netflix / Sony / Universal Pictures
Provided brand audits, genre & cultural analysis, audience insights, and strategic recommendations that drove box office awareness, engaged consumers fanbases, and launched brands for agency clients.
2013 - 1015 / Richmond, VA
VCU Brandcenter / M.S. Business, Strategy
Refined strategic capabilities while conducting research, analyzing consumer data & cultural
trends to craft brand-building stories including pitch campaigns for live clients.
2009 - 2012 / Charlotte, NC
Johnson & Wales University / B.S. Integrated
Established a curiosity for consumer psychology, a knack for brand research, a love for
trend watching & cultural analysis while developing comprehensive marketing skills.