A bit about me

The Experience

2016 - Present / Los Angeles, CA

Sr. Strategist / Ignition Creative

ABC / Apple Music / Bleecker Street / Disney / Facebook / The Genting Group / Los Angeles Lakers / Mailchimp / Netflix / Paramount / Pilot Pens / Sony / Universal Pictures / YouTube

Crafted strategies that built and engaged communities, drove demand for, and evolved, franchises, launched a theme park, and exceeded campaign KPIs for agency clients.

Led a team of strategists and social coordinators in social analytics, listening and reporting to establish and develop audiences, optimize campaigns for internal and client projects.

Collaborated with agency executives, department heads, and creative directors in new business development and client retention that included cultivating an evolved agency mission and visual identity.

Managed strategic publicity efforts by crafting internal reports & newsletters that explored industry shifts, content best practices, and campaign spotlights to keep the agency informed and inspired.

2016 / Los Angeles, CA

Freelance Strategist / Trailer Park

HTC Vive / Neutrogena / YouTube

Developed creative briefs, positionings, and strategic recommendations that activated audiences and launched YouTube's slate of original, creator-led programming.

Built competitive, s.w.o.t. & trend audits including audience segmentations and positioning recommendations across tech, beauty, and entertainment categories for agency clients.

2015 - 2016, 2014 / Los Angeles, CA

Strategist, Strategy Intern / Ignition Creative

Apple / Comic-Con HQ / Netflix / Sony / Universal Pictures

Provided brand audits, genre & cultural analysis, audience insights, and strategic recommendations that drove box office awareness, engaged consumers fanbases, and launched brands for agency clients.

The Education

2013 - 1015 / Richmond, VA

VCU Brandcenter / M.S. Business, Strategy

Refined strategic capabilities while conducting research, analyzing consumer data & cultural

trends to craft brand-building stories including pitch campaigns for live clients.

2009 - 2012 / Charlotte, NC

Johnson & Wales University / B.S. Integrated

Marketing Communications

Established a curiosity for consumer psychology, a knack for brand research, a love for

trend watching & cultural analysis while developing comprehensive marketing skills.