Cobra Kai YouTube

The Ask

How does a new streaming service launch a series that continues the story of an '80s karate classic?

The Insight

We share our memories in new ways. Memes, GIFS, Reddit, YouTube–this access is bringing generations’ collective experiences closer together than ever before.

The Strategy

More than a comeback. We honored the return of an iconic rivalry by celebrating its comedy and 80s nostalgia in order to expand the story for a new breed of socially-connected viewers.