Brightburn Sony Pictures, The H Collective

The Ask

How do you launch a genre-blending superhero origin story from visionary creator James Gunn?

The Opportunity

Embrace the darkness. Saturated with Avengers and optimistically heroic blockbusters, there was a void for familiar yet unexpected superhero stories that begged to be experienced.

The Strategy

‘He’s not here to save us’ became our warning. We built on this premise to subverted genre expectations–revealing the ominous, terrifying side of superheroes audiences had yet to experience.