A bit about me

In Virginia, a curiosity for people, breakfast, and problem-solving grew into a passion. Part conspiracy theorist, part trend sleuth–I craved to understand the hows and whys of our culture. This led to studying the craft & art of brand-building until binging culture and developing strategy became an endless obsession.

I'm expanding & honing my experience across the entertainment and brand spaces - transforming insights, isms, innovations, and values into stories and content that move people and achieve goals.  

 brand strategy 

 creative positioning 
 brief & campaign development 

communications strategy

 social & content strategy 

 audience segmentation  

category, s.w.o.t. & competitive audits

 qual. & quant. research methodologies 

 culture & trend analysis 

 insight development 

social listening & reporting