A bit about me
In Virginia, a curiosity for people, breakfast, and problem-solving grew into a passion. Part conspiracy theorist, part trend sleuth–I craved to understand the hows and whys of our culture. This led to studying the craft & art of brand-building until binging culture and developing strategy became an endless obsession.
I'm expanding & honing my experience across the entertainment and brand spaces - transforming insights, isms, innovations, and values into stories and content that move people and achieve goals.
brief & campaign development
social & content strategy
category, s.w.o.t. & competitive audits
qual. & quant. research methodologies
culture & trend analysis
social listening & reporting